The ad agency campaigns were:
- Go Figure campaign, by Underdog Media
- More Than Just a Sport campaign, by the Innovators
- Pick & Puck campaign, by DuJour Marketiing
- Pick Skating! campaign, by Bay City Communications
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Campaign plans were judged by teachers, select attendees, and the club's executive team, on professionalism, strategic approach, content, creativity, overall presentation, and potential for implementation.
In Jelena Jelich's words, "identifying the winning campaign was not easy. . . What I liked most about the presentation formats is how ‘real’ they were to what happens in the ‘real world’. . . When companies select an advertising firm to assist with projects, they are always looking for a connection that will drive a good working relationship. . . . you really put a lot of thought into the proposal and thought of ways that the NBFSC can stand out from the rest."
Student recommendations were successfully implemented and celebrated in a press release, with generous thanks from club president David Villeneuve!