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In their final semester, 2013 graduating Advertising & Marketing Communication students spent over 375 hours outside of class time over 7 weeks, producing a full integrated marketing communications plan -- including logo, decor plan, social media presence, press releases, sales manual, and more! -- for a local not-for-profit agency. Stepping Stones Services (formerly ADI) rebranded their services, which range from home and business caretaking (like cleaning services and lawn care) to custom picture framing, through the hiring of local mental health consumers.
Students made a full presentation of their concepts and prepared 3 professional-standard documents to the organization's Board of Directors, earning monetary gifts and accolades for their efforts.
Before the 'big finish', students went on site visits and shot video and photos at public relations events and fundraisers.
Students created this wordpress site and content to kick start Stepping Stones' rebrand HERE.
Check out a few student posts HERE -- can you tell which ones we wrote?