A public relations professional will be able to determine audience attitudes and opinions more effectively within social media vehicles using the Ignite Method developed by Jim Tobin. Without the evaluation of objectives a brand will not be self-aware for areas of improvement. With the 6-Step Ignite Method of Social Media Strategy Development anyone will be able to drive business results.
Step 1: Determine Goal Objectives
- Create get buy-in on social media marketing investment
- Discuss budget and resources
Step 2: Community Analysis
- Who is engaged already?
- Collect key terms
- Complete review social media audit
Step 3: Goal Setting
- Choose social media objectives
Step 4: Engagement Plan
Your strategy will include:
Step 5: Metrics & Measurement
- Determine to measure the very specific set of tactics
Step 6: Implementation/Training
Develop assets to maintain marketing strategy by:
- Train specific teams
- Execute plans
- Provide ongoing support
For those looking to maximize their social media marketing strategy please click here for Tobin's 24-minute video elaborating on this concept.