A social media policy is an important part of any organization’s foray into the social media world. You need to have a plan in place in case of emergencies, of course, but it is also equally important to have guidelines in place to help employees understand what they can and cannot post.
The communications team should not be writing the social media policy alone. Not when there are so many details and sections to consider! There could be IT concerns within your policy, legal concerns, human resources concerns and many others that you may not even think of right away. There is no better way to effectively cover all of these areas in your policy than by going straight to each department itself.
By involving your entire company in the creation of the social media policy, you are better able to ensure that certain details are not overlooked. By working with the entire company you also ensure that the policy works for all departments, and this reduces the likelihood of problems occurring with the policy in the future.
If for no other reason, working as a team on the social media policy will keep communications between departments open and lead to a better final document overall. Check out some of these major organizations’ social media policies to see how easy it can be to make one of your own!
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