Social media policies protect your company’s reputation. They take the guesswork out of what is appropriate for employees to post about your company to social media. Social media is constantly evolving and the number of employees that post about their companies is growing.
Specific guidelines/rules that companies may outline in a social media policy are: employees are allowed to associate themselves with the company while posting, but they are required to clearly brand their online posts as personal and purely their own. As well, when posting online employees should observe proper copyright and reference laws.
Communication professionals tend to work with other departments to develop these social media policies but why is that so important? Why can’t they write the policy alone?
A great number of professionals work cross functionally with other departments within a business to receive input and ideas, which lead to a stronger policy. Having more than one department develop something that will guide everyone's behaviour online enriches the resulting policy, and a lot more people can have a say about what goes into this social media policy.
The communications team could quite possibly write this alone but having more than just their own thoughts about rules and guidelines makes a better strategy for their company's media rules.