A social media audit is an important element when your brand or image is on the internet; it involves completing a detailed background review of all the social media platforms that your company is on, whether you’re a consultant working for a new client or even a Social Media Marketer. If you are in a large company the best way to cover hundreds of sites at once is to make your page relevant on important sites by completing your company profile to at least let people know who you are.
It is important that PR professionals work cross-functionally with other departments to develop a social media policy because there may be things that they are unaware of that can put their business in danger. Employee Blogging Disclosure Policy, Employee Facebook Usage Policy, and Employee Personal Blog Policy are some of the more impressive social media policies I have seen. I believe that these distinctions are very crucial to a policy because social media can affect your employees' jobs, and people should be aware of what not to post on the internet.
What people post on the internet is everywhere and it can very well affect your job or position if not taken seriously; most people are unaware of what they are allowed and not allowed to post. The easiest way to present this policy is to make it mandatory for all new employees to agree to it after being hired. For anyone else, conduct a group meeting and bring it to everybody’s attention as a whole.