Would you give your teenager the keys to the car without first teaching him/her acceptable driving conduct? For the same reason, you wouldn’t give employees the password to your social media platforms or dashboard without first explaining what is acceptable to post and why!
A social media policy is the equivalent of a driver’s handbook.
Which employees have access to social media? Who will manage the accounts? What is acceptable use? How should the employees conduct themselves on social media? What kind of content is appropriate? How is security managed, monitored or linked to the corporate information technology policies? What laws affect the use of social media and how does it apply? What kind of public participation is acceptable and how will it be monitored and responded to? What constitutes a “crisis” in social media and how/who will handle it?
Like a driver’s handbook, a social media policy provides a framework to prevent an accident and ensure a safe drive.
When everyone on the team knows how to drive the social media “car” and where they’re going, when everyone is travelling in the same lane and in the same direction, the odds are good that they’ll get there safe and sound, with some great experiences along the way.
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