By Darby Kay
A social media audit is an official inspection of an individual's social media account(s).
This is conducted when an employee is being hired, when someone sheds light on a negative post an individual made, and at other times it just happens randomly to make sure no one is posting things that reflect negatively on the company.
This is an important part of PR* planning because if an employee says something negative or unconstitutional, then PR must make it better before the public makes that post go out of control, spreading negative vibes towards the company.
A social media audit helps create new policy developments. If an individual says something they don’t deem wrong and the company disagrees with it, they make a new policy that no one is allowed to talk that way about the company or there will be consequences. It also improves the policy that will be given to future employees, and creates a better work place because if employees know they are not allowed to do something from the get-go, then there will be no argument over whether its okay or not. Also, a thorough social media policy will stop employees from causing any damage to the company in the future.
Do you own a business? For tips on how to do a social media audit follow this link:
*PR: Public Relations