There are plenty of upsides and downsides for organizations and people that blog. The upsides for businesses and individuals to blog are:
- improved customer assistance,
- improved customer interactions,
- stronger business and customer relationships,
- the ability to create polls and surveys to easily receive feedback,
- knowledge sharing, broad communication, venting,
- and just being interactive with others in general.
Blogs are a helpful place to interact in ways other than in person. A benefit of this is that you can receive knowledge from people who don’t live near you, in the leisure of your own home. The knowledge sharing on blogs can assist people in product development, project management, research, and basic knowledge in general.
Some of the downsides for individuals and organizations that blog are negative feedback, the need to respond quickly to negative comments, challenges to remaining professional, maintaining privacy, maintaining the blog and being consistent with the posts, heavy planning, a lot of responsibility and managing, and also the fact that blogging is time-consuming. You need to always stay consistent and be dedicated to your blog once making the decision to create one. In my opinion, you need to have somebody who is creative and skilled if they are running a blog for your organization, and to make sure they have enough time to do so.
For the most part I believe that blogs are mostly beneficial to you or your company altogether. Even though there are some cons, blogs help your business and make it more interactive, in a mutual effort to enrich the relationship between a business and its consumers.
Read more about business blogging: http://www.businessknowhow.com/internet/blogbenefits.htm