By Jordyn Wilks
A social media audit is an evaluation and enhancement of a business’ social media presence and strategies. Marketers research and create a written compilation of a company’s social media platforms and engagements with their audience.
Conducting a social media audit allows marketers to better allocate their efforts and only improve what is needed. This, in the end, saves money and can assist in building new and more effective social media strategies in the future.
Conducting an audit can help business owners and companies take better control of their owned media. Audits are also created of competitors, to better understand the competition and their consumers.
It is wise to audit and analyze your own company’s social media before making major strategy changes.
Read more on social media audits here: https://www.bigcommerce.ca/ecommerce-answers/what-is-a-social-media-audit-how-to-do-it/
Conducting a social media audit allows marketers to better allocate their efforts and only improve what is needed.