The Importance of Company Websites
By having a company website, a business appears more established and trustworthy. A website is where consumers know they will be able to find all of your contact information, answers to their questions, business goals, and news that the company wants to share.
Some of the biggest brands in North America are the companies that do not seek out paid advertising. Their business is already established enough that they get exposure and publicity on a regular basis, simply by conducting business as usual. They use their packaging and products as most of their out-of-home advertising, for example, Lululemon uses their bags, Starbucks has their cups and many more (See Huffington Post Article Here). However, they are using social media platforms and these large brands also have the major asset of a company website.
When creating a public website for your company, do not forget about a landing page that greets the visitor, helps navigate them to their destination, possibly calls them to an action and most importantly, portrays the brand's image and personality. After all, home is where the heart is.
Although company websites are known to be very useful and convenient, almost half of the businesses across North America, Europe and Asia do not have mobile-optimized* sites; click here to see their reasoning.
*Mobile-Optimized: a set of marketing practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.