By Adèle St-Pierre
According to untypicalmaketing.com “86% of marketers said that social media was important to their businesses.” This being said, a social media audit is crucial to developing and directing online actives. Social media audits are a way of evaluating a company’s online media by analyzing the competition, the target audience and determining what overall actions to take in the online world.
A social media audit is a valuable way to discover a company’s online positioning, and to help find compelling content to engage the audience. This content will likewise help build awareness and a positive image for the company; which is why this process is so important for PR (Public Relations) planners.
Overall, social media audits are a great way to successfully develop a professional social media website such as Facebook, Twitter, Linkedin, etc. and will help build an online relationship between the business and the client.
“86% of marketers said that social media was important to their businesses.”