For years now, people have been blogging on the internet. Society loves talking about their day-to-day lives, their opinions on politics and their thoughts on the future. Since social media took the internet by storm roughly 10 years ago, not only individuals, but companies have been blogging.
There are various positives that blogging about your company online can do for your business, especially with the advances of social media platforms like Facebook, Twitter, Instagram and more. For instance, if someone has a question about your business, they can send you a tweet and you can send them a response within seconds; compared to the old traditional way of sending a letter in the mail and getting a response back weeks later. Also, you can get your message across to a large group of people. Everyone is online this day and age, therefore, there is a larger opportunity for consumers to learn and connect with your business.
As stated above, people love to post about their opinions on certain issues. A big faux pas is to talk or get involved with any controversial issues. The best thing a company can do is to stick with what they know, which is their own products or services. If a business is constantly talking negatively about certain issues, it reflects poorly on them. Keeping a light, positive blogging tone for your company’s page is important.
Read more about blogging pros and cons here.