In the new age of social media, applications such as Twitter and Facebook are becoming the norm and are slowly replacing blogging websites. Although blogging has started to die out and proven to create much negativity, it still has benefits which have kept it alive to this day.
Blogging has been proven to provide useful information for companies and organizations through rich and new content, yet in some cases has been proven to display unusual and illogical information.
The massive world of blogging has many ups and downs and businesses are worried of using blogs because of the specific information given. Businesses do not want to sound too biased or give information that cannot be used by their market, so they resort to using other social media apps such as Twitter.
Some negative risks of blogging that businesses attempt to avoid could be litigation risks, such as invasions of privacy, sexual harassment or copyright infringement, security violations such as transferring intellectual property or revealing confidential info, and regulatory violations which depend on the industry.
Despite the risks, some positives do come out of using the blogging format such as improved customer assistance that comes in handy if you offer a complex technical product or service. Blogs are also easy forums to conduct polls and receive feedback; this is assuming that the business's demographic you need to poll reads your blog.