Social media has become a key part of many businesses’ marketing plans and it is one of the most important ways that businesses connect with customers. This importance of social media in the business world means that conducting social media audits is more important than ever. A social media audit is basically an assessment of your current social media presence to evaluate what is working, what isn’t working, and what you can improve.
One of the most important (and probably one of the simplest) things to check during a social media audit is that all the information on your profiles is up-to-date and correct. Having incorrect basic information on your profile such as a wrong telephone number, a broken link to your company website or incorrect company hours instantly makes your business lose credibility and may convey negative impressions about your work ethic. Checking on your basic social media information regularly, and during every social media audit, will help you maintain a positive business image and contribute to your credibility as an organization.
It is vital to regularly conduct social media audits to make sure your company is on track with the business's overall goals as well. Checking your messaging and company image regularly helps you keep on top of those goals and indicates the best way to use your company time on social media endeavours. Hootsuite offers easy steps on their blog for how to start your social media audit. It is an essential part of managing social media platforms for businesses so why not get started today!