If I were to give a talk about the future of communication, and social media’s place in ten years, it would be difficult for me to not mention the growing mediums that are virtual and augmented reality.
These immersive new technologies have proven their immense popularity and near-universal appeal in the last year, with successful products and services like Pokémon Go in the summer of 2016, and the recent launch of PlayStation and Samsung’s affordable VR kit.
These technologies are still in their infancy and are thus rather expensive and difficult for inexperienced users to break into, but are being made more accessible with every iteration. The popularity of the Pokémon Go platform shows how eager people are for an immersive, fun, and interactive augmented reality service.
These technologies will make interacting with social media platforms much more exciting and intuitive. Videos and photos will be wholly immersive using headsets and other wearable technologies, and interactions with other users could take place in digital landscapes using avatars or other digital personas. Other users could be met in public lobbies, making digital networking more possible than ever before.
Virtual and augmented reality will completely refresh the social media landscape, taking it to the next logical level. It could prove useful when advertising to potential clients and customers, and even in interactions with organizations and their brands.
The future of social media is exciting, and our interactions with it will only become more and more immersive.To read more about the potential impact of virtual and augmented reality, check out this link: http://socialmediahq.com/virtual-reality-future-social-networking/