By Bethany La Chappelle
Social media has become a big part of the average person’s life; it’s hard to get away from Facebook, Twitter and many more social media platforms. You can easily get access to an infinite amount of information and news from anywhere, with a single Internet connection.
But that is not to say that traditional media such as television no longer has a place in society. Television still consumes a high number of hours in the average Canadian household.
An article from CBC News stated on October 29th, 2015: “On average, (viewers) watched 2.7 hours of television content over the Internet per week in 2014, up from 1.9 hours the previous year. It still pales in comparison to the amount of time Canadians spent watching conventional television – an average of 27.4 hours per week, down slightly from 27.9 hours the year before.”
This shows that even with the ability to watch television online, Canadians still tune into conventional television more during the week for their shows and news. But it is true that slowly Canadians and people in general are moving towards more online content.
I would say that traditional media such as print is taking a hit. The numbers aren’t promising by any means. The above link to Huffington Post is a good source of where the advertising dollars are being spent.
Instead of becoming completely obsolete, print media are now uploading their content online. You can follow magazines and newspapers on their websites and even some now have easily downloadable apps. The Globe and Mail is a good example of factual news, both national and international. They actively post on social media platforms such as Facebook that can also link to their main website.
As someone who no longer has cable or even a home phone, most of my news and information stems from the Internet and sites such as The Globe and Mail. I stick to Netflix and similar sites to watch my shows. I do believe we are definitely headed towards a mostly digital world, albeit slowly but surely moving in that direction.