It’s no longer typical to find a business that doesn’t have a social media platform. Usually, they have more than one. Is it worth all the trouble? Let’s talk about the pros of using social media for your business.
1. Immediate Access to Customer Feedback
If you’re a business on social media you can expect customers to let you know if they have a problem with your product. An issue with this is that if you don’t respond immediately, you’ll likely be bombarded with several messages about how awful your company is. These messages spread like wildfire and more people will see them and potentially be swayed, thus losing you customers.
There is a flip side, however: people usually react well to seeing a company active on social media. It humanizes the company and makes it seem more friendly which builds solid relationships with your customers. Another advantage is that you can ask your followers what they want to see from you and how you can improve.
2. No Secrets
With the Internet being so readily available to anybody that has access to a smartphone or computer, it’s easy for anybody to dig up information on either you or your business practices. If you haven’t done or said anything sketchy, you’re in the clear. People will respect you and say nice things. If you have, then you’ll have to work extra hard to mend your old ways and prove to the public that you’ve changed.
Social media makes it easy to see what the competition is doing, so you can adjust your tactics much more quickly than if you didn’t have social media. You now have the ability to monitor what people are saying about your competitors or their products.
To sum all of this up, yes, social media shows no signs of slowing down (see sources if you want proof) and Facebook is the largest platform that you can be on right now. So get started!
Social Media For Business, Hootsuite.
Global social media research summary 2016, Smartinsights