By Kym Couchie
As social media grows, businesses and companies have begun to use the platforms to interact with their audiences. However, because social media is still evolving, these businesses need to implement a social media policy.
What is a Social Media Policy?
A social media policy is a set of codes and guidelines for employees who post content to the Internet about how they should interact with their social media audience.
Who is involved?
While it may seem logical to have only the communications team write the social media policy, this is not ideal. Businesses need to consult the communications team as well as staff from other departments. These staff members can include the CEO or president, as well as public relations, human resources, marketing, and information technology directors.
All these people are included because one cannot predict every question and interaction they will have over social media. If an audience member has a comment or question about another department other than communications, how will the team know what to write in return? This is why the policy is set in place.
In order to grow as a business, the employees must become a team and work with one another. Start with a collaborative effort on the social media policy and work from there.
Discover more here: http://www.socialmediaexaminer.com/10-tips-for-creating-a-social-media-policy-for-your-business/