Social media is THE way to stay connected with everybody and anybody. It is also a great way for business people to learn what their target markets are looking at, doing, and buying.
Even though Social Media has changed the world of public relations, it did not replace traditional media but paired to make the message more powerful for the audience.
There are 6 ways that social media has changed public relations. Firstly, full integration, that is brand messaging across traditional and non-traditional marketing channels. Secondly, user co-creation of PR messages that is an economic strategy that brings different groups of customers together to produce a mutual value. It views markets as platforms for firms. It combines and renews resources to create value for new, better interaction services. Thirdly, perpetual vigilance: that refers to the fact that social media helps us filter and sort through unwanted data and concerns with physical safety. Fourthly is a hyperlocalized PR message that looks at consumer’s behaviours, interests, education and their connections. Fifthly, is unprecedented journalist access and insights that look at what social media allows for targeting certain consumers and also gives insights to journalists. And lastly, is the rise of the citizen journalist. 71% of people ages 18-29 use social media such as Facebook as their main news source and studies show that more people every day are starting to use social media to receive their news instead of traditional news providers.
This post was inspired by: http://www.cision.com/us/2014/09/6-ways-social-media-changed-public-relations/.