With so much information readily available, it’s important for businesses to understand how to sift through it and what to do. Social media is very fluid. It can change and sway in an instant.
We live in the age of social media. You’d seldom find anybody who isn’t on at least one social media platform. In an instant, people can share their thoughts about everything: food, games, technology. But it isn’t just people sharing, it’s businesses, too. These businesses have to sift through all this data to find what people think about them. In terms of advertising campaigns, how can this data be relevant to them?
As soon as a business launches a new advertising campaign, they will receive immediate feedback through their social media channels. This allows them to know what people are feeling towards the campaign, whether it be good or bad, and allows businesses to act upon that feedback. Businesses can interpret audience sentiment by how many likes, shares and comments they receive. They can also identify if there is any miscommunication stemming from the campaign and act upon it.
After the launch of the campaign, the data doesn’t stop. New information can arise, whether it be influencers swaying the consumer, or anything else, and audience sentiment can change. This incoming information grants access to track what people are saying, allowing public relations professionals to plan accordingly.
For more information about social media analytics, check out this article!