A social media audit is a way to evaluate a company’s activity online. By doing this, the company can develop a strategy for how they can improve their online presence.
If you are working with a large company, the best way to accomplish a social media plan is with a Shotgun approach. The more media vehicles you are using, the more your company’s message will be received by the public. Also, it is imperative that the team in control of the social media be analyzing the pages of their top competitors to see what is, or isn’t working for them. That way, you can adjust your social media accounts to fit the needs of your consumers.
See what your followers are saying. Scan your social media page daily and read the comments on your company’s posts. Social media is a great tool to hear the public. What’s a company without customers? Nothing.