A social media audit is a summary of the current social media efforts being put forward by a given company. A social media audit should take note of all accounts and posts that are made by the client, with details like frequency of posts, linking between accounts, and the size of your social media following being analyzed.
The social media audit should be conducted before any strategies or plans for the social media are developed. It is important to understand where your client stands in terms of their online presence before making any decisions.
A social media audit is an important part of developing public relations policies because it gives you a complete overview of the current situation. This allows you to be better informed and have a better idea of the big picture, which will in turn lead to better decisions and an overall increase in the quality of the company’s public relations.