Social Media. It’s an awesome marketing tool when used right, but can also be damaging if used incorrectly. One way of using social media in a corporate environment is to employ it to help improve the morale of your employees.
This approach is particularly applicable in a number of environments in the corporate world:
- When employees are scattered across multiple geographic locations making it difficult to interact.
- When employees attend events on behalf of the company.
- When employees are already regularly using social media for personal reasons and would like to use it for business purposes.
- When management is interested in the marketing potential of social media but not sure how to proceed.
In the first situation, social media is an extremely useful tool for sharing photos and engaging distant employees in discussions of the company. Facebook and Google+ now allow for video chats in their messaging apps.
In the second situation, social media such as Twitter is used as a way to share highlights of the events and to inform employees and current and potential customers of new and exciting things in the industry.
In the third situation, companies enjoy being able to engage their employees in the sharing of ideas and suggestions on how to make the workplace more enjoyable.
In the fourth situation, social media is a way for companies to be able to inform the public of promotions, contests, and events for a way to further grow their business.
Best way of using social media is to not forget to have to fun. The rest will fall into place.