In Canada, media is owned by a surprisingly small group of companies
By Kalli McKernon
Social media networks have made media more democratic simply by offering a platform through which any user can voice their opinion. This means that there are more viewpoints and opinions to consume and consider, making a more democratic public sphere.
In Canada, media is owned by a surprisingly small group of companies and I believe that ownership does affect what types of stories are published and pursued by media corporations.
Advertising also affects the news that is covered by these media companies. If a large corporation is advertising with a television station or a newspaper, they will quickly pull their ads if that company is publishing or broadcasting content that could potentially hurt their business. In the end, the media companies need the advertisers, and the media company’s content must align with advertisers’ desires in order to survive.
Social media networks can work against this by giving people with marginalized voices a chance to share their opinions or perhaps share news that may not get adequate coverage in the mass media. The more voices that are heard in a society, the more democratic that society can become.