Blogging is massive. After all these years, there are still a ton of people and organizations and businesses that keep updating a blog, even with all these other avenues of communicating like Twitter and Facebook. But have you ever thought that blogging could have an effect, either detrimental or beneficial?
Take Vice for example. Vice is a huge online news organization that posts articles, news reports, short and long form documentaries and other forms of shareable media. They’re most known for being very rebellious and on the side of activism and outsiders. They’re a great example because, as primarily a news organization, they post a lot of content traditional media outlets would never even think to post. Some of the content includes articles about strippers in Brazil or a highschool student sleeping with their hot teacher or the protest and riot side of a political disagreement. Heck, they even have a weekly series where a Vice employee shares different ways to smoke weed and get high.
All the different kinds of content they post makes you ask: can they be considered a legitimate news organization?
Drowning in article after article about problems with men and women’s reproductive organs are the actual news stories. They’ll break current and topical news right in with all the other content they’re known for posting. And it’s credible and mostly unbiased reporting, too.
In an area where most companies would be mortified to even think about writing that kind of content, let alone actually posting and sharing it, Vice is breaking the legitimate news organization barrier. They offer perspectives and stories that would otherwise never be known or shared, all while giving people engaging and creative content that keeps them clicking and coming back for more.
So, is blogging detrimental to some organizations? I’m sure it could be. Some companies are best to stay a separate entity, removing all human aspect from their online interactions. But Vice is different. They thrive on being upfront, personal, and by making people feel uncomfortable. But it works for them and I don’t see that approach going away anytime soon.