Your company face shows itself in social media, so keep it clean!
A social media audit is less trauma-causing than it may seem.
Do you have clients in desperate need of a social media makeover? Are you, yourself, feeling that your business is lagging behind in the social media world? If that is the case, it could be time for a social media audit!
Although it may seem like a bit of a hurdle to overcome, a social media audit is a lot easier than you may think and it may make a world of difference to your marketing department. An audit gives you a good overall view of how your tools, target audience, networks, influencers and campaigners are helping you move towards team and company goals.
Start off by going through each social media site, one by one, deciding what needs to change relative to your business presence or audience sentiment, in order for your team to have a guide for making specific changes. Take some screen shots of where changes need to take place. If need be, set up a boardroom meeting and use the projector so everyone can see the issues and where they are.
At the end of the audit process, you'll have a complete list of what needs to take place to update your social media presence.