Social media metrics can give great insight into how consumers perceive a brand or company.
Let’s take a look at Twitter for example. Public Relations firms can look at “retweets” or “quote tweets” to see how people are perceiving them. Someone may retweet a company’s tweet that they agree with, think is funny, or think is important. Alternatively, some may quote a tweet that a company tweets & then add their own opinion to it. PR firms can then look at this information and determine where they are in the consumers’ minds.
A great example of how this works happened to me earlier this week. I was on the Twittershpere and tweeted about Pizza Pops. Pizza Pops then responded to me with a playful tweet. I was overjoyed to receive an unexpected tweet back from a verified company that I love! I then retweeted their tweet and within minutes friends were favouriting it and retweeting it! Pizza Pops is creatively and cleverly using social media to expand their reach and interact with their consumers. By taking a few short seconds to respond back to me, Pizza Pops amplified my feelings towards their company.