It seems the idea of starting up a social media account can go one of two ways; either the employer thinks it’s a wonderful idea that you can do in your spare time without getting paid or that social media for a business is a waste of time. Neither of these actions should be what you hope for.
Social media can be a great tool to have in your arsenal if you know how to use it.
It’s important to know that social media takes time. Unless you’re a well-known brand, expect your “likes” or “follower count” to grow slowly over time. If you want a leg up however, begin to look at your audience and build a profile.
Audience Profile: Where to Begin
Just like any other business adventure, take a look at your brand and understand whom you want to target. This should be the same people you want to target through your new social media account(s). It’s always a great idea to start with demographics; knowing the whos and whats of your potential audience is great. What can also help is to understand who uses this type of social media account. For example, Pinterest users are mainly women (85%) and would probably consider themselves DIYers or home décor enthusiasts.
Audience Profile: Psychographics
Next, you’ll want to go beyond the statistics of your audience. Begin to ask what their lifestyles are like, what products or services they use, what their values are, and where they go. Knowing why your audience uses the social media that they do is important to understanding how you can fit into their lives. Make yourself available to keep learning about your audience and social media.
Why do all of this research for something as simple as social media? When it works, it really works. By understanding your audience, you can create meaningful connections with real people. Plus, your audience can grow by seeing you online, connecting with your customers.
Don’t let someone tell you social media isn’t worth the time or money. Using social media correctly can help grow your business and by knowing your audience on a personal level, people will respect your loyalty and transparency, both online and off. Also, let’s be honest, social media isn’t going anywhere. Get with the times, know what you’re doing, understand your audience and grow!
For more information on how to develop your social media audience go to Marketing Land.
Still unsure? Check out this infographic to help you see clearly.