Ever told a your mom joke to your mom? Chances are, she it didn’t go down well. Whenever you say anything or post online, it is best to know your audience. Knowing the likes and dislikes, as well as interests and values of the person you’re talking to can help you filter yourself to make sure you don’t get yourself in a sticky situation. If you think about it, the most popular people are chameleons in that sense - not that they change who they are to please people but rather they just know that there is a time and a place for everything and they are good judges of character. Thankfully, this is made a whole lot easier by the accessibility of social media analytics.
Social media analytics, for those who don’t know, is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities. Basically it helps you define your target market which is essential in any business venture; you get to see who is looking at your social media, when they are looking, patterns in the growth of your followers, number of likes you get on a post (I’m stating the obvious here but the more likes you get on a particular post the more you might want to run with that idea or thought) and you can gain customer feedback from interactions such as mentions and messages, etc.
For PR professionals such as yourself, social media analytics can be of great value to especially because of how easy it makes changing or improving public opinion.