It’s imperative for your business to make sure that you’re sending the same message across the board, otherwise it can seem that you’re disorganized or don’t know how to handle difficult situations. Your business needs to have consistent rules in place for your social media.
Let’s break down the issues:
Losing credibility is one of the worst things that can happen to your business. Consumers won’t take you seriously if you don’t know what you’re talking about. This can happen when your communications team says one thing, while your technology team is trying to say another. It doesn’t just stop at your brand message, however: your brand's credibility is affected by your employees and their social media accounts. If you don’t have rules in place, employees can post things that could compromise your business.
Another issue is that only one part of your team (the social media team) knows how to deal with the issues, so the rest of your business's employees improvise and can cost you brand consistency and time. Inconsistent social media posts will also make your platforms look like a mess. If you have certain parameters in place for what you can and can’t say, as well as a place to direct your customers to when they are having issues, you’ll avoid all of these problems.
Awareness and Compliance
Once you have a solid social media policy in place, make sure that your team knows every single aspect of it. This will prevent any detrimental fallout or damage and keep your business flourishing.
For more information on what exactly a social media policy is, check out this link!