If you’re familiar with social media then you know that there are big influencers in every industry. Whether it be beauty, gaming or anything else in between, they are influencers for a reason. These individuals can use their influence to change brand perceptions and opinions and this can either be extremely beneficial for you, or work against you and cause a public relations nightmare. So how can you include them?
Sending Free Product
PR packages are a method that is probably the riskiest of them all because the outcome is all based on an influencer's opinion of your product. You run the risk of them not liking your product, even hating it, and telling all of their followers, thus creating a problem for you. On the flipside, they can love it and share what they think, thus potentially generating more traffic and sales with guaranteed brand awareness. According to GroupHigh.com, 90% of consumers trust peer recommendations while only 33% trust ads.
Sharing Their Work
The least risky option would be simply sharing an influencer's work, whether it be a YouTube video, an Instagram post or a tweet. This is giving them the audience awareness that they’re most likely looking for, while also providing a good image for you. This works especially well with influencers who don’t have a large following because it gives the impression that you support not only larger creators but the small ones as well.
Influencers ultimately hold much of the power of your brand image thanks to their following. They can be made to work for you or against you, so keep that in mind when you’re considering which influencers to get in touch with!
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