Before we start, we have to understand what is Social Media Audi. According to the website BigCommerce "A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help ecommerce businesses stay on top of their online presence." (url: https://www.bigcommerce.com/ecommerce-answers/what-is-a-social-media-audit-how-to-do-it/) . It will be conducted every year for most social media.
Why do we have do this? How important is it for social media?
Social media requires periodic auditing because the audit allows businesses to check what is important from the last year: did they reach their goal? Could they do better next year?
The Social Media Audit is split into 3 parts:
- Initial Kickoff Audit
- Annual Audits
- Ongoing Monitoring.
The social media audit also could let a business understand their customers, their partners and their employees. After they know them, the company could make a good social media policy to develop their company. For example, after a social media audit, the company could make some important blog posts this year and share them, to let more and more people see branded content. A professional blog could let customers follow the important things very quickly and easily.
And also, it could attract partners to put ads in your social media.