Herschel Supply Company is a brand that offers clothing and bags, or luggage. Its target audience is teenagers and Herschel has Facebook and Instagram pages to allow the brand to socialize with its audience and remain up-to-date. Herschel manufactures its goods in Canada.
Now, to attract more people through Facebook and Instagram, Herschel needs to post more images and videos. Moreover, they need to post more on Facebook in categories such as blog post promotional and non promotional, and on Instagram in the category of just outdoor product. They need to boost pages on both Facebook and Instagram; these will help to attract more people. Another thing which I noticed is that Herschel's promotional videos are more attractive in comparison with other brands.