By Logan Jones
In 2012, the multi-national consumer goods corporation Procter & Gamble unleashed Tide PODS as an efficient, compact alternative to bottled laundry detergent. The Tide PODS are colourfully decorated and packaged in a way that is visually appealing and a little alluring.
So why is social media deciding to pounce on these now?
Simple; let us take from the biblical tale of Adam and Eve. As you may already know, Eve takes a bite out of an apple after she is explicitly told not to. Which leaves us with the question, “Are Tide PODS the new forbidden fruit?”
As some of you may scoff at this, others may ponder. According to Vice, almost 100 people have called poison control for eating Tide PODS.
So why are people eating them? Easy, for that sweet 15 seconds of viral fame.
There has been a “Tide Pods challenge” surfacing around the web where various users actually eat the detergent for reactions, shares and likes. It has now become a viral meme where people are creating food that looks like Tide PODS, almost normalizing the behaviour that eating them is perfectly fine.
How do we deal with this challenge and the decomposition of brain activity amongst these “memers”? The answer is simple, natural selection, my dudes.
Image from Wikimedia Commons, retrieved January 26, 2018 from https://commons.wikimedia.org/w/index.php?title=Special:Search&title=Special:Search&redirs=0&search=tide+pods&fulltext=Search&fulltext=Advanced+search&ns0=1&ns6=1&ns14=1&advanced=1&searchToken=5r70snwfxt4kv6wk0k4kwe7br#/media/File:Tide_pods_variation.jpg