My personal feeling about the blending of what is considered hard factual news and what is considered buzz news is indifferent. This practice is so prominent that it has become the norm. I don’t second-glance at buzz news having a bigger presence in my life. I don’t have cable and as such don’t watch the news, and I follow few, if any, actual hard news channels online.
Buzz is what I would call entertaining; buzz is not factual and is a kind of suspense created near an event, or the creation of a controversy: throw in some facts and something funny or shocking, without all the tiny, gritty details, to make the story more likely to be read or watched. It can be fun with quizzes and lists. Buzz, in my opinion, is more relatable to the average viewer and/or reader than something written as hard news would be.
One company to look at would be ‘Buzzfeed.’ They run anything from quizzes, lists, news and videos. They have all the bases covered to reach a vast quantity of people through entertainment with some facts and knowledge thrown in. Buzzfeed is excellent at having a heavy online presence; they are quick on updates and being in the know.
Check out Buzzfeed.