If you are in charge of creating and implementing social media policies for a large sized company, you may be intimidated by the vast amount of platforms available and being utilized. Hundreds of pages with content featuring your company as the subject are available to the public and on top of that, there are millions of users on the worldwide web. There are also no legitimate internet regulations, therefore, auditing social media properties is key to success, especially because the web is ever-growing.
The main thing that needs to be done in order for a company to have a flourishing online presence and marketing plan: listen. Many large companies cover so many social media outlets that they have so much to say and they forget to listen to the customer. These are the people who know what the consumers want, because they are exactly that. By listening to the consumers online, you get free and honest market data, which can be very useful when reviewing your product or service.
One last key thing to do when auditing social media properties is to focus on media outlets that are not already being utilized by your competitors. This will make your company stand out and come off as innovative and fresh.
It is important that you do not feel overwhelmed by the number of social media outlets that need to be reviewed because if used correctly, these outlets can dramatically influence your marketing success.