In the age of social media, there is still a big role for traditional and mainstream media to create public awareness because it stands out and has high impact.
- Standing out: Traditional media stands out in public. Coloured pictures in print media make more of an impact on a person than those on social media because one can actually touch and feel them (ex: newspapers).
- High Impact: Social media is created in larger volume to affect a small group of people, but it is exactly the opposite with traditional media. These message are low in volume but high in impact (ex: election campaign papers or legal proceedings).
I think traditional media is still very effective and can create more awareness than social media in today’s era, as well.