Everyone is relying on social media, more than they ever have before. People turn to the Internet whenever they are unsure of something, whether that is finding information on how to cook a turkey, how to change a tire, or to learn about a product or service. As a result, it is extremely beneficial and almost crucial for a company to tap into the world of social media.
In fact, according to Search Engine Journal, Facebook alone has more than 1.15 billion total users and 250 billion photos that are uploaded daily.
It doesn’t matter who the message is coming from, people just want to be informed, entertained and acknowledged. As long as a company delivers these, they can build successful relationships with their clients that will hopefully influence customers to purchase.