Social Media Comments: They’re on every Youtube video, every blog, and every Facebook post. Sometimes supportive and positive, but often reeking of pessimism and vulgarity.
The Internet is a place where, all too often, people aren’t held accountable for their actions. As an employer, it is vital to know who you’re employing and that they’re acting professionally online. While I could go on about the loss of a time when people could say whatever they liked on their own time, sadly nowadays employees are brand ambassadors even on their free time.
Anything an employee does online could come back to their place of work.
Outlining rules for employees on social media allows a business to distance itself from potentially harmful comments by employees and makes it clear to consumers that the company doesn’t condone or support potentially offensive opinions.