By an Anonymous Advertising Student
There are important questions to ask when developing an audience profile. These play a part in knowing more about the audience in question. This can either be for a product, service, idea, or even an event. Knowing more about your audience can help in knowing how to communicate more effectively.
Some examples of the questions that you should consider asking are:
- Who is my audience? (Demographics)
- What does the audience know or/and want to know?
- What values do they believe? (Values can influence behaviour)
More details on the subject can be found here.
Having this information can also further motivate the targeted audience into taking action by getting them more engaged in conversations, depending on what the business or organization wants to achieve.