Everyone loves a good story. For thousands of years, we and our ancestors have been sharing tales about culture, war, or even what crazy event took place on the weekend. Sometimes good stories even get made into books or movies. That is why a majority of brands use this marketing technique to develop a better relationship with their customers. Storytelling is based on the premise that people remember a good story as opposed to a list of facts. The reason is that when we hear a story, we can relate to the emotion that specific character is feeling. This leads to a brand developing rapport with an audience, creating a special bond.
Here is a list of tips you and your brand can use to utilize storytelling marketing in your company:
1. Tell us about you and the origins of the brand:
Give the consumer some background information about what inspired you to create your business. The hardships you went through. Interested people you met along the way.
2. Show real people from your company and share their story:
Allow the consumer to get a behind-the-scene glimpse of the people that work at your company and what their roles are.
3. Include your company's values:
Share stories about what your brand stands for. Talk about what your brand has done to help your community to make it a better place.
4. Connect with your audience and share their content:
Your customers can tell a story about how they feel about your brand through pictures, videos, and blog posts.
Stories are everywhere. Through media, day to day interactions, and yes, in marketing. By marketing your brand through storytelling, your brand becomes more relatable. When you have emotional appeal in your ads, people will feel. And when they feel, that is a good thing. Expect to see a lot more storytelling ads within the next few years.
Find more storytelling tips at: http://www.i-scoop.eu/art-storytelling-6-content-marketing-context-questions/.