The buzz of social media is everywhere. It’s immediate. It’s instantaneous. Its ever -present drone is ready to shift in a nanosecond, making it an ideal social service tool for crisis response and mobilizing the masses to catch fleeing criminals.
Yet it has also become the tool to feed news to those whose fast thinking, lazy brain can make what it perceives to be a well-informed assessment and conclusion based on a retweeted, reposted and liked tidbit of information. According to Thinking Fast and Slow author Daniel Kahneman, that part of our old brain is comforted by and concludes credibility based on the familiarity of repetition, immediacy and easy information.
That’s bad news when thinkers like Michael Ramah, Director of Strategic Planning at Porter Novelli tells us in an interview with Agresta that “buzz, now almost undifferentiated from hard news, is everywhere.”
We live in a complex world that is growing more complex as social, economic, environmental and spiritual worlds collide and intertwine. In a time when more thoughtful discourse and understanding are needed, we must take the time to digest the news that comes our way, to ask critical questions, and seek information that brings about greater understanding of the complexities of our world.
We need to push the buzz aside, make use of our slow, thoughtful, analytical brain, and seek out the news beyond the buzz. Otherwise, we could get stung.
- Learn more about Thinking Fast and Slow http://us.macmillan.com/thinkingfastandslow/danielkahneman