Imagine you are the owner of a company and your Facebook page has been seeing an outcry of negative posts stating that your company is involved in some rather unquestionable and unethical activities. So how do you handle this situation? Well, having a social media policy is a perfect start for a number of reasons.
- To protect the reputation and image of your company
- To ensure that any legal issues are clear and concise
- To raise the awareness of your brand and products/service
By having a social media policy in place in your company, you can ensure that any “snafus” that rise up can be “snuffed” just as quickly.