How can you see which applications work best?
As a social media professional, one of the most important activities you can do is an audit. An audit gives the pros valuable and actionable information that can be used to evaluate many types of social media.
But what is a social media audit? A social media audit is essentially an examination of an organization's social media presence. Performing regular audits will help make sure your business or organization will achieve maximum return on investment (ROI).
The experts who work on this audit are really just going into a reviewing process to see what is working and what is failing. The best time to record one of these audits usually depends on the type of business. Retail stores with a social media presence tend to get a lot of business during the months of November and December, so the following month of January is when the audit is conducted.
These audits have been proven to be very useful and can help your organization improve its social media presence and potentially improve its outreach to customers.