What is the first thing you think when you hear the word audit? Tax season? That is what comes to mind when I hear audit. To be honest, an audit isn’t always a bad thing for social media.
Let’s face it, every once in a while our social media accounts need a bit of a tune-up, from clutter to consistency in posts. A social media audit is a very simple thing to do.
Follow these steps to have well managed social media accounts:
1. Locate all official and unofficial social media accounts.
2. Make sure there is consistency between each account and the completion of them.
3. Cut out what doesn’t pertain to your brand.
An excellent tool to organize your accounts is HootSuite. HootSuite can manage all your accounts and can take your social media to the next level. As you know, managing social media accounts can be a full time job.